How To Write Ico White Paper 2018 Slideshare . Preparing offer and terms for investors. Make sure you identify the topic for the white paper, the target audience, and its coverage. IoTeX (IOTX) Price Chart and ICO Overview from icomarks.com Here are a few tips to help you. The difference between the two is that white papers tend to be more. The market has already established its own ico guidelines and one of them insists upon the creation of a special document, “a white paper”.